TL;DR: Amazon is seeing big sales growth in books and toys in Uttar Pradesh! 📈 Urdu author Jaun Elia and Hindi writer Dharamveer Bharti are the most popular. 📚 Competitive exam books and skill-building toys are in high demand. Cities like Bareilly, Mathura, and Muzaffarnagar are seeing over 20% annual growth. Toys like puzzles, board games, and DIY kits are super popular in urban areas like Lucknow, Kanpur, and Noida.

Amazon has reported a double-digit sales growth for books and toys in Uttar Pradesh over the last three years. 📊 The youth here isn’t just about social media and gadgets, but they’re deeply into reading and playful learning too. 😄 Jaun Elia is the most-loved Urdu author, and Dharamveer Bharti is the favorite Hindi writer. 📚
What’s making money? Books for competitive exams like UPSC, engineering, medical colleges, and government jobs are hot-sellers. 📖 Around 1 in 3 books sold are for exams. That's crazy, right? 💪
And it's not just books; toys are on fire too! 🔥 1 in 2 toys bought are educational or skill-building like puzzles, board games, outdoor activities, and DIY kits. 🧩🚴♂️ The most popular cities for toy sales are Lucknow, Kanpur, Noida, Ghaziabad, and Varanasi.
MediaFx Opinion: This trend shows how youth in smaller cities are prioritizing education and creativity over mindless entertainment. But the growing popularity of books for exams and skill-building toys also highlights the pressure of a competitive society where working-class kids are pushed to excel in a system designed for the elite. 📚🧩
For more details, check out the full article here.