TL;DR: JioStar has rebranded Sports18 channels under the Star Sports Network, expanding it to a massive 24 channels. The move aims to make sports content more accessible across India through both SD and HD formats via DTH platforms and cable networks.
📢 In a major shake-up in the sports broadcasting scene, JioStar has brought all Sports18 channels under the Star Sports Network, expanding its reach to 24 channels! 📺
🔥 This rebranding, effective from March 15, 2025, includes the addition of regional channels like Star Sports 2 Telugu, Star Sports 2 Tamil, Star Sports 2 Kannada, and more, along with Star Sports Khel now available on all DTH and cable platforms.
🎯 The idea is simple – make sports accessible to every TV household, whether it's through regular or HD channels. With this unified network, JioStar is aiming to dominate the Indian sports broadcasting industry.
🏏 Why is this a Big Deal?
📡 Wider Reach: All regional channels now part of a single network.
💰 Attracting Advertisers: Better audience access through a unified platform.
⚽ Comprehensive Coverage: Cricket (IPL, WPL, ICC events), Football (ISL, Premier League), Badminton, Pro Kabaddi League, and much more.
💬 MediaFx Opinion: While JioStar’s move sounds impressive, it’s mostly about consolidation for profits. But, is this making sports really accessible for the common man? With big players like JioStar monopolizing the broadcasting scene, the working-class audience might get sidelined unless efforts are made to keep prices affordable for everyone.
What do you think? 🤔 Is this expansion good news for sports fans or just another corporate monopoly in the making?
