In today's fast-paced world, stress and pressure are part of everyday life. Whether it's work, financial goals, or career milestones, the demands are relentless. This stress is particularly intense among young people. To find peace and comfort, many are turning to spirituality, seeking solace in the belief that God is the ultimate truth.
The COVID-19 pandemic has intensified this trend. After experiencing the chaos and uncertainty of the pandemic, many young people are finding that visiting spiritual places offers a way to cope with life's turbulence. Traditionally, in Telugu culture, it was believed that pilgrimage was for the elderly, a way to find peace after fulfilling all life’s responsibilities. But now, this notion is changing rapidly.
Whenever they get a chance, more and more young people are heading to temples. Special pujas, fasting, and other religious rituals have become common. Vacations that once meant trips to Goa or other beaches are now often spent visiting sacred places. During this summer, social media was filled with posts about temple visits rather than beach holidays.
Youngsters are now competing to visit South Indian temples, Char Dham, Ayodhya, Varanasi, and Ujjain. Travel companies are cashing in on this trend by offering packages that combine spiritual and sightseeing tours, making a fortune in the process. Not just within India, but even from abroad, devotees are flocking to these spiritual centers.
This trend, often referred to as spiritual tourism, has significantly boosted the travel industry, doubling their revenues year on year. The peace of mind that comes from these spiritual journeys, along with the relief from the hustle and bustle of life, is attracting not just the elderly but also the youth. The belief that visiting temples brings mental peace, positive thinking, and spiritual satisfaction is drawing many to these pilgrimages.
During the pandemic, people were afraid to step outside, and many faced significant losses, whether it was loved ones or properties. Despite having wealth and comforts, witnessing the helplessness and death around them during COVID-19 left a lasting impact. This has led to a rise in spiritual thinking among many Indians. Even NRIs, when visiting India, prioritize trips to places like Tirumala and other spiritual sites.
The experiences during the pandemic have led to a significant increase in spiritual thought among people in India. Visiting spiritual places helps in calming the mind, and people believe it provides a way to release the burdens of life's hardships onto a higher power.